Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It......More >>>

Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive......More >>>

Designed as an introduction to general economics for non-majors, Sharp/Register/Grimes' Economics of Social Issues presents economic concepts as useful tools to analyze contemporary social issues. ......More >>>

Essentials of Economics is the market leader for the one-semester survey course. In just about 400 pages, it provides a solid introduction to the core concepts of economics with an emphasis on......More >>>

Focusing on quality of life, this text defines what a social problem is and then addresses specific issues for example, how can one gain a sociological understanding of social problems? What kinds......More >>>

The seventh edition of Mechanical Engineering Design marks a return to the basic approaches that have made this book the standard in machine design for over 40 years. At the same time it has been......More >>>

This introductory, one quarter/one-semester text takes a multidisciplinary approach to studying the relationship between plants and people. The authors strive to stimulate interest in plant science......More >>>

The 11th edition of Business Law with UCC applications presents an up-to-date teaching-learning system that is written in an easy-to-understand style and provides comprehensive information about all......More >>>

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication......More >>>